Laureus Sport for Good Global Summit

The Challenge
The Laureus Sport for Good Summit is a bi-annual gathering, bringing together over 150 experts from the world of Sport for Development. Our brief was to develop a new Summit design, focusing on unlocking collaboration across attendees.

The Programme
To unlock true collaboration, we had to create the right conditions where the 150 attendees could truly connect and take ownership for shaping the agenda. This is no easy feat given the range of languages, nationalities represented (approximately 30) and differing needs for each organisation attending.

We introduced several new elements to the Summit: self-managed Tribes in which participants co-coached one another on their challenges; and elective workshops to develop core leadership skills including 'coaching', 'collaboration' and 'partnership working'. Throughout the Summit we fostered opportunities for connection and collaboration, leading to some incredible outcomes for those attending.

A staggering 98% of attendees agreed that the Summit strengthened, united and inspired sport for social change and facilitated opportunities to build new collaboration, with approximately 50% of attendees developing new partnerships as a result of the Summit.

"Whether designing and hosting our Global Summit in Germany, or leading internal sessions with our team, CoCreate's insight, energy and expertise proves hugely valuable to us on repeated occasions."
Adam Fraser, Director, Laureus Sport for Good Foundation