Building Sustainable Collaboration for Mercedes Benz

Challenge

We were asked by Mercedes-Benz to design and deliver at an event in Oslo to mark the launch of their new EQ Electric Car. The event was specifically designed for Mercedes-Benz Brand Ambassadors – a group of leading athletes, musicians, artists and influencers from across the world – whose role it is to promote the brand worldwide.

Our task was to work with Brand Ambassadors to create new ideas for building Sustainability into Mercedes-Benz’s strategic partnership with global NGO Laureus Sport for Good Foundation.

Programme

We recognised that energy and engagement from the outset was critical. We designed a fully immersive event, supported by multi-media resources, a quiz show and a high energy Innovation session building on Agile principles. The session captured imaginations and led to some high-quality ideas for continuing to strengthen the partnership.

CoCreate has continued to work with Mercedes-Benz in the development of their long-term partnership with Laureus Sport for Good. Over the past 10 years this has designing and facilitating four Laureus Sport for Good Summit, delivering several workshops and supporting the re-positioning of the partnership to align with the broader Mercedes-Benz brand ambition and strategy.

Client experience